It’s time to ditch the diet for good and finally have a peaceful relationship with food.

Lose the weight, expand your life, and never diet again.

Theoretically, you know exactly how to lose weight.

You tried all the diets and diet strategies-keto, fasting, Paleo, counting calories, tracking your food-but none of these are sustainable.

Only, no matter how many times you try to lose the weight you’ve been carrying around the past decade or so, you never seem to quite hit that magical number that makes you comfortable and leaves you feeling like your best self.

In desperation, you’ve tried out the fad diets - bouncing from gimmick to gimmick that promises you’ll lose 10 pounds in a month or maybe detox in a week, only to be left more discouraged than before. In fact, the more restrictive you are, the more you crave “bad” foods even more.

I’m here to let you know: it’s not your fault.

Life has been keeping you incredibly busy, and all the quick fixes that are being thrown your way actually aren’t quick at all. In fact, they are not only a time suck, they are also an energy suck (something that you already don’t have enough of).

98% of diets fail - so why do we keep perpetuating the myth that dieting and restriction are the answer?

 

Here’s what both traditional nutritional advice and diet culture miss out on: what’s going on in your brain.

Yes, that big, beautiful brain of yours that helped you build an incredible career while simultaneously raising kids and having the answer to every question under the sun. You could tell someone … just as quickly as you could let your spouse know where your middle son’s soccer jersey went last week (it’s behind the washer).

Because even though that brain has done some pretty amazing things for you, it’s also reminding you that 3 pm is when you swing by the breakroom for some afternoon chocolate, it’s also the brain keeping you so busy all day that you forget to eat until 8 pm, and it’s also the brain that’s constantly putting your nutritional needs last.

If you’re going to finally do this weight loss thing, you need a real plan: one that starts with food freedom.

Because when you achieve food freedom you will…

✓ Know the root cause of your emotional eating and have a strategy to feel better without turning to food.
✓ Know you can go anywhere and eat anything without feeling like you were being “bad.”
✓ Enjoy your food and meal times more than you ever have before.

 
 

This is why I created my signature 10-week group program, Reinvention Formula

Rewire Relearn Results

 

Introducing

Reinvention Formula!

Lose the weight, expand your life, and NEVER diet again.

Reinvention Formula: Lose the weight, expand your life, and NEVER diet again is a 10-week group coaching program where I teach you how to ditch the food rules in favor of listening to your body’s cues and finding the balance within so that you can achieve lasting weight loss and your wellness goals.

What’s Included:

✓ Ten weekly Zoom meetings that includes a discussion, Q&A session, allowing you to get the support you need to understand the topics covered—like mindful eating, self-talk, basic nutrition concepts, and why food rules are harmful.

✓ Homework allowing you to implement the things you’re learning.

✓ Encouragement and support in this no judgement zone. You will never feel judged or guilty as you learn alongside others who are on the same journey.

✓ Guidance by a registered dietitian with over 25 years experience in the field.

The result is not a quick-fix for weight loss or a new diet to follow.

Instead, you’re going to transform the way you think about food and learn how to make mindful eating choices that will support long-term weight loss and your overall wellness goals.

 And after 10 weeks of working together, you’ll finally have the tools to…

  • Feel grateful about your food so you can stop judging and start being kinder to yourself. 

  • Identify food triggers in order to avoid the emotional eating that’s holding you back from your goals.

  • Eliminate food rules so you enjoy food while eating mindfully.

  • Trust you can feed yourself well, and you can sustain your healthy eating habits long after the program is finished.

  • Experience lasting weight loss, allowing you to feel better, have more energy, and be a good food role model to your children.

What my clients are saying…

I have personally never felt better about my health/fitness/wellbeing, and you are a huge reason for that! I no longer view food as numbers or ‘good or bad.

- DW

 

I have to say I'm much less stressed and anxious about eating and how I approach food. I have always struggled with my eating habits since I was in Middle School and this has helped me look at differently.

- ON

 Ready to join a group of women committed to a lifetime of long-lasting weight loss - starting with your mindset?

Meet Andrea Heyman

The Anti-Diet Dietitian

I’ve been a dietitian for over 25 years with a specialty in weight management.  My clients’ success has always depended on them addressing what is going on inside as well as outside. That’s why I focus on the mindset pieces—allowing you to achieve lasting behavioral changes that lead to sustainable outcomes.

We have been conditioned to be emotional eaters over years. It takes pointed, diligent work to address our mindset around food and making mindful eating choices. That’s exactly why I created this program.

This is not a diet. It’s not a meal plan. There are no rules or instructions.

Questions I get asked most about Reinvention Formula

  • You are able to connect and learn from women like you who are going though the same challenges.

  • Yes! We allocate time each week to address your specific questions. You are no the only one with this challenge so everyone learns when you ask!

  • We meet once a week for an hour over zoom. I recommend allocating just 15 minutes daily to the exercises I provide you.